This article is about the album. To see alternate articles, check out the song with the same name.
The Family Jewels
The Family Jewels album artwork
Studio album by Marina
Released February 15, 2010
Recorded 2008–10
Genre Indie-pop, new wave
Length 45:35
Label 679, Atlantic
Format Digital download, CD, Vinyl (2010 Press & 2015 Re-Issue)
Producer Marina Diamandis, Pascal Gabriel, Liam Howe, Ash Howes, Greg Kurstin, Richard "Biff" Stannard, Starsmith
Marina chronology
The Crown Jewels extended play artwork The Family Jewels album artwork The American Jewels extended play artwork
(2009) (2010) (2010)
Singles from The Family Jewels
  1. "Obsessions"
    Released: November 19, 2008
  2. "I Am Not A Robot"
    Released: June 22, 2009
  3. "Mowgli's Road"
    Released: November 16, 2009
  4. "Hollywood"
    Released: January 31, 2010
  5. "Oh No!"
    Released: August 2, 2010
  6. "Shampain"
    Released: October 11, 2010

The Family Jewels is the debut studio album by MARINA. It was officially released on February 15, 2010, through 679 Recordings and Atlantic Records.


The Family Jewels is described primarily as an indie rock and new wave record, with lyrical themes that Marina identifies as "the seduction of commercialism, modern social values, family and female sexuality." [1]

Marina further describes the album as "a really diverse album stylistically speaking because I'm such a flexible writer, so there's a lot of pop on it, but there's kind of a lot of leftfield experimental stuff as well. It's basically an album about what not to be." [2]


Obsessions” was the first single from the album, which was released on November 19th, 2008. The music video was released a month later on YouTube on December 25th, 2008.

"Mowgli's Road" was the album’s second single, which was released on November 13th, 2009. The music video was released earlier onto YouTube on October 20th, 2009.[3]

"I Am Not a Robot" was released as the album’s third single on June 22nd, 2009.[4] The single was re-released on April 26th, 2010, reaching number twenty-six on the UK Singles Chart.[5]

"Hollywood" was the album’s fourth single, which was released digitally on January 29th, 2010 and physically on February 1st, 2010. It reached number twelve on the UK Singles Chart, marking Marina’s first major single release.[6]

"Oh No!" was released as the album's fifth single on August 2nd, 2010, exclusive only to the UK and Ireland.[7] The single peaked at number thirty-eight on the UK Singles Chart.[8]

"Shampain" was released as the album's sixth and final single, which was released on October 11th, 2010, exclusive only in the UK and Ireland. The single reached number 141 on the UK Singles Chart. [9] 

Commercial performance

The Family Jewels debuted at number five on the UK Albums Chart and sold 27,618 copies within the first week of sales;[10] It currently remains Marina's best-selling debut week, after her second studio album Electra Heart entered the chart at number one with first-week sales of 21,358 units.[11] The album charted a total of 33 weeks in the UK top 100 album chart. As of January 2018 sales are estimated at 250,000 copies in the United Kingdom. the record debuted at number seven in Greece and number nine in Ireland;[12][13] it was eventually certified gold by the Irish Recorded Music Association.[14]

The Family Jewels performed moderately on the European countries. The album debuted number twelve on the German Media Control Charts[15] and charted on the Ö3 Austria Top 40 at number 18.[16] It also peaked at number 88 on the Dutch MegaCharts,[17] number 100 on the Swiss Hitparade[18] and number 132 in France.[19]

Aside from Europe, the album entered several other international album charts. In Oceania, the album reached number 79 on the Australian ARIA Charts.[20] In the United States, The Family Jewels entered the Billboard 200 at number 138 and within the first-week sales, sold 4,000 copies.[21] The record also charted at number 2 on Billboard Top Heatseekers and number 49 on the Top Rock Albums charts respectively.[22][23] As of January 2018, The Family Jewels has sold an estimated 500,000 copies worldwide.

The album reached number 87 on the UK year-end chart.


Chart (2010) Peak


Australian Albums[24] 79
Austrian Albums[25] 18
Dutch Albums[26] 88
French Albums[27] 132
German Albums[28] 12
Greek Albums[29] 7
Irish Albums[30] 9
Swiss Albums[31] 100
UK Albums[32] 5
US Billboard 200[33] 138


Region Certification Certified Units/Sales
Ireland[34] Gold 7,500
United Kingdom[35] Gold 100,000 (250,000 To Date)

The Family Jewels Tour

Main Article: The Family Jewels Tour

Additionally, the album was promoted by Marina's first headlining tour, The Family Jewels Tour, which visited Australia, Europe, and North America. Marina played 135 shows in total from January 2010 through December 2011. Marina also served as an opening act for Katy Perry on her California Dreams Tour in Summer 2011 and for Coldplay on their Mylo Xyloto Tour in December 2011.

Critical reception

The Family Jewels received mostly positive reviews. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album received an average score of 68, based on 21 reviews, which indicates "generally favorable reviews".[36] Hugh Montgomery of Q magazine noted that the album presented a range of different styles, skipping "from glam-disco ('Shampain') and bubblegum punk ('Girls') to quavering piano laments ('Obsessions') and cabaret ditties ('Hermit The Frog')", adding that the singer's "imaginative reach" was "complemented by a winning pop savviness."[37] giving it 4 stars out of 5. Leonie Cooper from NME rated the album nine out of ten stars and wrote, "An album with a distinct dual personality, Marina's dazzling The Family Jewels pitches the confident, MTV Awards-headlining superstar of our dreams against a more self-deprecating girl-next-door Marina who's dead set on Supertramping and vamping her way out of her fug."[38] However, The Independent '​s Andy Gill gave the album a negative review saying it "demonstrates the inevitable workings of entropy on pop methodology" and describes "Shampain" and "Hermit the Frog" as "every bit as annoying as their punning titles, with queasy, prancing piano and synth figures labouring away methodically, Mika-fashion, while she searches unsuccessfully for worthwhile lyrical routes".[39]

The NME placed the album at number thirty-three on its list of the Top 75 Albums of 2010.[40]

Track listing

No. TitleWriter(s)Producer(s) Length
1. "Are You Satisfied?"  Marina DiamandisLiam Howe, Richard "Biff" Stannard, Ash Howes 3:21
2. "Shampain"  Diamandis, Howe, Pascal GabrielGabriel, Howe, Stannard (additional) 3:11
3. "I Am Not a Robot"  DiamandisHowe 3:35
4. "Girls"  Diamandis, Howe, GabrielGabriel, Howe 3:28
5. "Mowgli's Road"  Diamandis, HoweHowe 3:12
6. "Obsessions"  DiamandisHowe 3:38
7. "Hollywood"  DiamandisStannard, Howes, Starsmith (original production) 3:50
8. "The Outsider"  DiamandisHowe, Diamandis 3:17
9. "Hermit the Frog"  DiamandisHowe, Diamandis (additional) 3:35
10. "Oh No!"  Diamandis, Greg KurstinKurstin 3:02
11. "Rootless"  Diamandis, Howe, GabrielGabriel, Howe 3:28
12. "Numb"  DiamandisHowe 4:16
13. "Guilty"  Diamandis, Stannard, HowesStannard, Howes 3:40

  • The US edition of the album replaces "Rootless" with "Seventeen" and features the single version of "Hollywood". The track order was also changed in the latter half of the album.